Keywords in SEO play a pivotal role in boosting your online presence. However, let's delve deeper and understand, what exactly is a keyword in SEO.

In internet marketing, a keyword is a particular term or expression that people type into search engines when they are looking for a certain service, product or information. Search engine optimization (SEO) heavily is based on the use of these keywords to position websites.

The essence behind SEO keywords lies in their ability to relate what users are searching for to the content that your website offers. Effectively using these keywords will help more info attract the right audience and improve the likelihood of leads.

Having established the definition of an SEO keyword, let's look at the efficient use of keywords. Improving the use of keywords requires a balance. You will want to include relevant keywords to get the attention of search engines but not overly saturate your content with them.

One way is placing the keyword in your content’s title. This not only helps in ranking, but also makes your content more relevant to the searcher's query. You should also think about using keywords in the meta description and headings of your website, as these are spots where search engines often look.

Furthermore, it's crucial to choose keywords that correlate with your target market. This implies understanding their lingo, their search behaviors and their wants.

To sum up, a well-chosen SEO keyword can be a connection between a prospective client's search and your website. It's a crucial tool for success in the aggressive world of digital marketing. However, success hinges on its effective and balanced use.